Ducati showroom opens its doors in Manchester

Ducati insurance customers will now be able to get their hands on machines from the manufacturer's first ever next-generation store, which opened in Manchester last week.

The 5,000 ft showroom is located on Manchester's A56 Washway Road will boast a wide selection of motorcycles within a dramatic brushed-aluminium interior which is designed to exhibit the firm's branding to best effect.

For the first time Ducati insurance customers will get to see manufacturer's re-imagined logo, which is set to appear on all future products including riding gear and leisure wear.

"Our aim is to deliver a premium experience to everyone who visits the showroom whether they buy a T-shirt or a new Ducati motorcycle, we want to welcome our loyal owners and first-time buyers alike," said Tim Maccabee, Ducati UK managing director.

The showroom is something else for the firm to be proud of, after it last year scooped both Manufacturer of the Year and Machine of the Year at the Motorcycle News Awards.

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